We recently held our first Customer Experience Conference at The Haynes International Motor Museum, Sparkford, Somerset. A fitting venue for our team to meet, share advice, learn from each other, and hear invaluable cross-industry relevance from an external speaker.
The meeting brought together our Customer Controllers and Drivers from our Bodyshop and Magic sites. It was an opportunity to share information and ideas, identify future obstacles, and keep all customer facing staff aligned toward the Company’s brand.
Delegates were welcomed by Robert Snook (Group Director), with facilitation by Juliet Harris (Group Brand Manager) and Alex Oram (Regional Brand Manager). As a dynamic and forward-thinking business, we believe it is imperative to gain an injection of new ideas from outside our industry. With this in mind, we invited guest speaker Chris Lloyd-Jones (British Airways) to deliver an outside perspective and share industry trends; focusing on customer experience and how, as a business, we can continue to push ourselves to provide a first-class experience in an increasingly competitive market.
Robert comments, “The interaction of the team was an outstanding example of our brand culture and Company ethos.”.
The day concluded with a museum tour to remind ourselves that products and brands that don’t change, don’t meet market demands, and don’t prepare for the future - end up in museums. Our team left fully confident that we have a sound and sustainable strategy; that thrives to build our brand with our customers and business partners.
The museum boasts the UK's largest collection of the greatest cars from around the world, with over 400 amazing cars and bikes from the dawn of motoring in the late 1800s through nostalgic classics to world renowned super cars like the Jaguar XJ220.
MG Cannon Accident Repair Centres – Dorchester, Plymouth, Salisbury, Westbury
MG Cannon Magic Centres – Bristol, Poole, Salisbury
Juliet Harris, Group Brand Manager, MG Cannon Ltd